Scale with Purpose.
Lead with Clarity.
Business and personal coaching with more than 15 years of experience scaling high-performance teams, distilled into strategies that actually work.
"At Factor Consulting we are dedicated to helping our Partners unlock their full potential. We do this by taking a holistic approach to pair what is working with the missing factors within your people, processes, and systems. Our industry experience, paired with a hands-on, roll-up-your-sleeves attitude set us apart as we guide our partners towards sustainable growth and greater performance."
We don't just offer advice—we are our clients' partner and we are not successful in our mission until they are successful. Whether it's business growth or personal development, we meet you where you are.

$150M+
Revenue Influenced
Matt "Fitz" Fitzgerald
With more than 15 years of experience scaling high-performance teams in the home-improvement industry, I bring a people-first, systems-forward approach that creates clarity, confidence, and measurable results.
I've worked with family-owned businesses and national brands alike, helping them move the numbers that matter: close rate, average sale, financing utilization, retention, and revenue growth.
My philosophy is simple: transformation begins with understanding. I start by listening—really listening—to what's working, what's not, and what your numbers are telling you. From there, we build a path forward together.
Our Core Values
These principles guide everything we do and how we work with our partners.
Holistic Growth
We believe in taking a comprehensive view of each business, addressing both strengths and areas for improvement.
Partnership & Collaboration
Our commitment goes beyond advice—we're invested in our clients' success and work alongside them.
Accountability & Execution
Success is defined not by plans alone, but by the consistent action and execution that lead to measurable results.
Get Dirty
We don't just offer guidance from a distance; we actively participate in the process with a roll-up-our-sleeves attitude.
Integrity & Transparency
We operate with the highest level of integrity, providing honest assessments and clear, transparent communication.
Continuous Improvement
We are committed to fostering a culture of continuous improvement, adapting and evolving as industry trends change.
Customer-Centered Solutions
We create customized solutions aligned with your unique challenges and goals, not one-size-fits-all approaches.
Built on Experience
15+
Years in Industry
100s
Teams/Reps Developed
$150M+
Revenue Influenced
Real
Measurable Results
Ready to Start Your Journey?
Every great transformation starts with a conversation. Let's talk about where you are, where you want to go, and how we can get there together.
Schedule a Consultation